Many great products begin life on a piece of paper. Our Founder, Eddie Mitchell sketched out the first ICON in 2014, shortly after selling AFC Bournemouth. Having taken The Cherries from the bottom end of League Two through to Premier League contention, he was no stranger to the impact that great coaching can have on player development.
Seven years later, ESA supplies cutting-edge training technology to some of the world's best clubs and academies. We empower coaches with data, allowing them to focus on the specific attributes required to enhance performance on the pitch.
Our product range is the result of years of research and development, in consultation with some of football's leading coaches.