OUR JOURNEY
Many great products begin life on a piece of paper. Our Founder, Eddie Mitchell sketched out the first ICON in 2014, shortly after selling AFC Bournemouth. Having taken The Cherries from the bottom end of League Two through to Premier League contention, he was no stranger to the impact that great coaching can have on player development.
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Ten years later, ESA supplies cutting-edge training technology to some of the world's best clubs and academies. We empower coaches with data, allowing them to focus on the specific attributes required to enhance performance on the pitch.
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Our product range is the result of years of research and development, in consultation with some of football's leading coaches.
WHO WE WORK WITH
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WHAT OUR CUSTOMERS SAY
Yannick BOLASIE, Criciúma & DR Congo (Player)
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“Things start coming naturally to me in games, and I know a lot of it’s coming from doing the ICON drills in a small space. It’s really benefited me.”
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Ex-Crystal Palace, Everton & Aston Villa
