AIA ambassador and football legend David Beckham playing in the #esaICON.
Ex-England Captain and Manchester United legend David Beckham was in Bangkok to celebrate the 80th anniversary of AIA Thailand. The mega-star is a global ambassador for the insurance company and, as official suppliers to AIA, our ICON was present to bring the whole event to life.
Beckham's attendance in the #esaICON adds him to a long list of footballing superstars to have their turn in taking on one of our machines. He joins several ex-pro's and legends of the game to use an ESA product, like Hernan Crespo and Lothar Matthäus, both of which have played in the ICON during marketing events.
Our range of products demonstrate to be highly successful for marketing purporses, allowing for full fan engagement and creating a chance for younger players to play with their idols, or even attempt to beat their scores. This specific AIA event saw hundreds of younger players get a chance to play with Beckham as a part of the company's 'living a healthier life' campaign.